Video Highlights

I’m sure by now you’ve clicked onto the first of our new monthly online newscasts (and if you haven’t, be sure to check it out here). Thanks to those of you who offered your kind suggestions and comments. As I mentioned in my last post, everyone’s trying to stand out, and this regular video broadcast is just one more service we at USGNN/USGlass are offering to bring news to the industry. Of course, I can’t help but remark that it’s a service I’ve noticed a number of glass industry companies offering of late.

As I’m preparing for our March issue and its annual Big Book of Lists—which includes rankings of the industry’s top glazing contractors and suppliers in a number of categories—I’ve been drawn to a couple of websites to learn more about the companies that have been submitting forms for this issue. On a number of those sites I’ve stumbled upon video offerings that I thought worth sharing:

• Egan Co. provides an overview to its services, including curtainwall installation;
• Arizona Shower Door welcomes visitors to its website with a personable video about the company;
• DORMA Group North America goes a step further by providing video product introductions and installation tips; and
• Applied Materials may be a bit further afield, but the company offers an interesting video on processing glass for solar modules.

Obviously there’s a range of offerings here—from the technical to the overview—but it’s exciting to me to see how many companies are embracing this “different” way of making their company stand out. These are just a couple I’ve stumbled upon in the past couple of weeks—I’d love to hear about the decision that led to your video offerings and the learning curve you’ve faced in making that transition.

And as for the Big Book of Lists—if you haven’t received a form yet and you’re interested in being included, send me an email at mheadley@glass.com and I’ll get that over to you pronto.